Rochester Institute of Technology

Faculty Member, Communication

William A. Kern Chair

College of Liberal Arts

About

Jonathan Schroeder is the William A. Kern Professor of Communications at Rochester Institute of Technology. His PhD is in Social Psychology from the University of California, Berkeley, and he did postdoctoral work at Rhode Island School of Design. He has held visiting appointments at Wesleyan University (Center for the Humanities), Göteborg University, Sweden (Centre for Consumer Science), University of Auckland, New Zealand (Centre for Digital Enterprise), Bocconi University in Milan (Program in Fashion, Experience, and Design), and Indian School of Business, Hyderabad. His current research involves four intersecting areas: aesthetic leadership, brand culture, ethics of representation, and visual communication. He is the author of Visual Consumption (Routledge, 2002) and co-editor of Brand Culture (Routledge, 2006). Currently working on the Routledge Companion to Visual Organization (with Emma Bell and Sam Warren); Conversations on Consumption; and China:  Global Brand Culture (with Zhiyan Wu and Janet Borgerson).

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